Use AR and VR to Improve Your Website's User Experience

Today, augmented reality (AR) and virtual reality (VR) based plug-ins can be easily and inexpensively applied to a website. That's why many brands and businesses use these opportunities in different ways to improve the user experience of their websites.

1. Bring the In-Store Experience to Your Site

Provide virtual showroom facility. While some consumers are concerned about spending too much time in public places due to the epidemic, others are taking advantage of the convenience of shopping online. Therefore, when you provide the in-store experience to them, they are more likely to order online rather than going out. Or they may be more motivated to see the products in store after experiencing them virtually.

2. Enhance Customization and Personalization

It can also be used for virtual experiences, customization and personalized services. For example, a customer who is going to buy a new cabinet for his home can get an idea of ​​how that cabinet will look in his home thanks to augmented reality. The same can be used for landscaping and private housing projects. The more visual elements provided for the end user or customer, the more impact the navigation will result in a purchase.

3. Create a Visual Experience to Encourage Purchases

Companies can use augmented reality or virtual reality to give users a visual experience. For example, recently IKEA released a feature in their app that allows customers to place furniture in their own living room using AR. This has helped increase sales as customers can make decisions about how the product will look without having to do a lot of research.

4. Add Game Items

Let customers see the real product in any size. If they can use their mobile cameras, they can place products on the shelf in their home or elsewhere. Let them see how beautiful and minimal your products are. If possible, you can add small games to create another level of experience that will allow customers to earn points or discounts. In this way, you will not only get a customer, but also become a trend on the Internet in a short time.

5. Inform Your Users About How Your Product Works

An effective way to use VR and AR on your website is to inform your site's users. Creating a VR experience where customers can see what happens when they try the product will help them decide if it is the right product. In this way, they will learn important concepts and how to use your products better with a 3D experience. Virtual reality can make your users use their senses more, help them learn faster, which can lead to greater satisfaction by making them use your products better.

6. Take Your Customers on a Tour

Augmented and virtual reality takes the customer experience to the next level. This technology has become even more popular during the COVID era, when personal interaction is limited. Some companies offer such virtual tours to familiarize their employees with the office. In this way, employees can see and even experience a new area without having to leave their homes. As with other technologies, the user experience has gotten better and better, while the costs of delivering this technology have decreased. In short, the days when the customer had to come to the store in order to provide a service are over. Now companies can bring service and experience to the customer's home, saving employee time and cost.

7. Create Virtual “Testing Booths”

Some brands that sell clothing, makeup, and accessories use AR technology that allows customers to try their products before they buy. People care too much about knowing what a necklace or sunglasses will look like on them before paying online. This facility gives people the feeling that they are shopping at a physical store in their home. When implemented properly, high-quality AR “products” can mean more sales and site traffic.

8. Create Branded Filters for Various Platforms

Augmented reality is now an everyday experience on every platform. People use social media tools that add filters and change their appearance, and share these videos and images with their friends. An interesting way to use this everyday AR feature is to create branded filters for places like Snapchat, Facebook Stories, and Instagram Stories. A cleverly designed and fun filter can get people to use it, share content with it and send it to their friends. In addition, you can take full advantage of this advantage by making a competition or prize draw, the result of which you determine depending on how users use the filter and when they share their content.

As seen in the examples above, companies can leverage AR and VR technologies to engage users and grow their brands with clever marketing techniques and simple applications that make life easier.