Providing a Successful Orientation Process in the Retail Industry

Employees are the most valuable asset of companies, no matter what sector they are in. This reality persists in the retail industry as well, and new hires require maximum care and precision. But why and how is it possible to show this care in the retail sector?

Recruitments in the retail industry in 2022
From the early markets of ancient Greece to the family businesses of the 18th century, and from the first mall to the e-commerce revolution of the 1950s, retailing has been a critical part of how societies trade or consume.

There are no borders in trade and all our needs have come to our fingertips, especially with the technological developments experienced today. Technology simplifies payment transactions both online and offline. This presents huge opportunities and serious challenges for how retail businesses can continue to grow. If there's one thing that can make a difference in the fast-paced and volatile world of consumer goods and services, it's a company's employees.

Strong training opportunities for employees and values ​​such as creating partnership awareness and maintaining open communication are the keys to finding and maintaining a reliable workforce. The bond between you and your employees starts with the recruitment process, organizations only have one chance to make a good impression on employees. Therefore, the orientation process is very important.

Learning with fun and incorporating rewards into the orientation process
The concept of "Edutainment", which was first introduced by Walt Disney in 1954, states that it is possible to learn while having fun in today's technological world. Based on this approach, the learning systems in this model, which have been further developed over time, have made in-company training much more fun and efficient. Now, let's explain 5 effective e-learning strategies for employees who work with at least one smart device in the retail industry.

1. User-friendly e-learning
Panels of e-learning platforms should be user-friendly, at this point, we can say that the design of your current system is very important. A platform with a properly designed interface will accelerate learning processes and transform the subject into an exploration beyond being an education.

2. Explore different learning styles
Each individual's learning model is independent of each other and is different. A standard orientation process can put pressure on employees. For this reason, it is very important to provide trainings that increase the motivation of employees and that can be personalized.

3. Design experience, not education
HR personnel should carefully consider not only the content of a training, but also the process of transforming this content into experience. Thus, employees become users of the e-learning system. While ensuring the continuity of development, in-company trainings become self-sufficient, encouraging continuous development, interesting and stimulating.

4. Apply the microlearning pattern
Meet with the concept of “microlearning”, which is a more agile approach than e-learning. This model delivers the necessary information to the right person at the right time with a good design and powerful multimedia connections. Micro-learning platforms monitor and report progress according to the dates and evaluations displayed on the system.

5. Success with gamification
Gamification is one of the most successful methods in the learning process. Game-like elements such as weekly tables, training series, and achievement levels increase participation and allow you to get to know your employees. By touching human emotions, gamification supports better adoption of information and successful feedback on the result. Both employees and employers can see the results of their efforts more clearly with this model.

Onboarding is just the beginning
A strong recruitment process defines what a long-term and mutually beneficial partnership should look like. It provides the opportunity to follow the career development and workplace dynamics correctly. An effective orientation process can take from three months to a year. Once employees have received all the resources they need to perform well in their jobs, the process becomes continuous open communication. This is where the benefits of a well-established system become clear. It is at this stage that the foundation for a healthy working relationship is established that values ​​transparent task assignment, direct and efficient information sharing, open feedback channels, visibility and accountability for all partners involved.