Micro-Learning Improves the Performance of Sales Teams

Every member of the sales team must be supported with the right resources to help them perform at their best. One of the biggest challenges for sales leaders is to bring their sales teams together and organize a training program for them. It is difficult to provide effective training to sales teams as they work shifts and deal with busy schedules. Shorter attention span is one of the biggest problems of the modern world. Less variety and long-term content is often provided to workforce personnel for training.

Whereas, microlearning, which means teaching in small pieces:

• Insufficient product information
• Decreased general acceptance of the product
• Dispirited sales team
• Directing teams towards sales targets
• It can be a great solution to a number of problems such as

So what makes microlearning effective in solving these problems?

Speeds up onboarding, onboarding and productivity improvement

Microlearning creates a fast and seamless recruitment process. New salespeople need critical product knowledge that can help them stay on track to achieving their goals. Consuming a long-term training content when he/she is just starting the job brings more harm than good to the employee and discourages them. Microlearning can be used to assist sales staff recruitment processes. Here are a few examples:

• Orientation
• Product or service training
• Certificate training
• Sales coaching
• Providing information about the market

More engaging content means higher performance

In order to ensure that the knowledge is understood and made permanent, the training content must be relevant, applicable and interesting to the employee's field. Microlearning can take the form of a variety of content that helps students with different learning styles. Microlearning is designed to maximize employee engagement and knowledge. A survey shows that microlearning can increase participation by more than 50 percent. Create audio files, videos, and engaging, simple quizzes to keep students engaged with the curriculum.

Short Format Content is Easy to Produce and Consume

By definition, microlearning offers highly focused learning objectives in easily consumable segments. This makes it possible to teach important information in five minutes. This way, salespeople stay up-to-date on the latest product information and features without having to attend lengthy training sessions. For the company, too, the cost of this training on productivity is reduced, as the sessions are designed to be shorter.

Microlearning modules can be easily edited and updated when new products are released or there are changes in sales strategy. It is easier and less time consuming for learning managers to update certain parts of microlearning modules rather than having to review the entire program.

Gamification of the post-training assessment process to test knowledge

Gamified microlearning can help salespeople stay engaged with specific learning objectives and instill skills in solving problems similar to real-world scenarios. At the same time, taking advantage of a gamified approach can create a sense of competition among salespeople. Gamified education through badges and leaderboards can appeal to business acumen to achieve goals and improve persuasion. Securing the skills and expertise gained builds confidence in sales staff and alleviates morale, which can be critical to their success.

Accurate data means better education

When micro-assessments are integrated into the sales training program, both salespeople and training managers can gain valuable insights to drive better sales performance. These assessments give salespeople an idea of ​​their lack of knowledge. It also gives training managers an idea about the strengths and weaknesses of training, as well as determining whether the training strategy is right or wrong. Here are some examples of the types of data that can be collected from microlearning modules to help increase sales:

• Common sales challenges faced by staff
• Frequently asked questions by customers and potential customers
• Features of the most popular products that appeal to the target market

Enhance the learning experience with microlearning

As a result, microlearning can make training less cumbersome and help sustain learning while offering numerous benefits to sales staff and the company. Microlearning is mobile compatible, allowing salespeople to learn what they want, when they want, in a flexible way.